In the backdrop of a fast and incessantly evolving business environment, you can only survive if you are smart and dynamic. Being static in your approaches is not going to help - just like it never has. Lead generation is that breath of fresh air that does not only keep your business alive but also renders it young and energetic. Being the lifeline of a business, lead generation is a predominant element for every kind of company, be it product-oriented or service-oriented. No matter what business you deal with, as long as you and your team can generate leads, your business will never fall out from under the competition. To ensure a thriving lifespan for your organization, Leadrop has enumerated ten out of the box lead generation and sales techniques for product and service companies.

1. Diversify Your Marketing Content

You guessed it right. The first and most important point to remember about the process of lead generation is the value and effectiveness of your content. Lead generation always starts with content. Your target customer is definitely going to check your website to be sure if you really are who you say you are. You can never assume that two different buyers will always have the same desires and requirements for a specific product. As a result, your content should be diverse and relevant to suit a broader array of customers. However, no matter how multifaceted your content might be, its distinction and precision should never be compromised.

2. Target the Right Lead

A product company should always be able to identify the right customer who indeed has the potential of turning into a successful lead. To emphasize and work toward generating leads from acutely prospective customers is far more effective than focusing on a broader and more general customer base. You can resort to Account-Based Marketing and other unique marketing strategies to align your marketing and sales departments and generate a higher Return on Investment. You can personalize your marketing approach through direct mails, events, webinars, press releases, email campaigns and so on. Targeting the ideal lead right from the beginning does not just save you a lot of time, but also enhances your chances of generating quicker profits.

3. Do Not Go All Organic - Paid Campaigns do Matter

While generating organic traffic on your website is quite relevant for your business, you should not overlook the importance of paid programs either. Getting engaged in paid campaigns, such as content syndication, email marketing, paid webinars and so on can yield sweets fruits for your business in the form of enhanced leads. While organic programs can bring in random traffic, paid campaigns ensure that you are exposed to customers who are indeed potent enough to turn into valuable leads.

4. Communicate with Your Sales Team - For Real

This is a fundamental measure to ensure the quality of the leads that are being generated. Your interaction with the sales team should be smooth and regular so that you can keep track of the feedback received from your leads. Your sales team is in direct contact with the present as well as prospective clients. As a result, maintaining constant communication with the sales team will let you understand the preferences and reactions of your customers, their complaints, and suggestions, and allow you plenty of room for improvement.

5. Identify the Ideal Lead Generation Channels

To master the process of lead generation, one of the most effective and worthwhile things for you to do would be to recognize the more familiar channels via which your customers come to know about you. For instance, if they come across your website on LinkedIn or Twitter, make sure you start strengthening your online presence on social media to generate more such leads. On the contrary, if the response from social sites is comparatively lower than the traffic you get from organic results on search engines, then focus on building a stronger content through SEO. There are innumerable ways in which your website can be discovered and explored by prospective customers. You need to prioritize the channels which are more critical for your business and the kind of leads they fetch.

6. Optimizing Your Content Strategically

Nothing can overshadow the significance of dexterously crafted content. Not only should your content be precise and elaborative, but also skilfully optimized for a wider audience. For generating organic traffic on the internet, you must ensure that your material conforms to SEO rules and guidelines. Search Engine Marketing can be effectively carried out by using long-tail keywords and adding meaningful additional information in your content. This makes your content more specific and sends it higher up in the search results.

7. Form Cordial Relationships

Yes, professionalism is a must. But no great man has ever said that professional conduct must be synonymous with dullness and rigidity. You are always more likely to preserve your clients by forging a friendly and affable relationship with them, rather than building one which is strictly formal. A happy client does not just promise good profits to your company, but also bring in further leads. Being referred by an already existing client to another prospective customer is even more effective than self-initiated advertisement. This is because, through referrals, the potential customers can get a more specific and personalized insight into the kind of business in which you are engaged.

8. Indulge in Cross-Promotions

Cross-promotions are a very effective strategy of advertising yourself. This is a process where you market your products by not marketing your products at all. In cross-promotions, you team up with another vendor who, although does not sell the same products as you, needs the same amount of advertisement. They focus on promoting your products while you concentrate on endorsing theirs. Cross-promotions work in a similar way as customer referrals.

9. Build a Strong and Active Online Presence

Remember that a dynamic and powerful online presence is THE most vital aspect of generating the right leads. A great LinkedIn or Twitter profile reflects how serious, interested and dedicated you are about your own business. Other social media platforms like Instagram and Facebook can also serve you right. The only thing you need to understand here is the number of leads being generated on each social media site and focus on modifying your online presence accordingly.

10. A User-Friendly CTA - With Live Chat

Try to include your contact details in as many pages of your website as possible. According to research, this enhances your chances of being contacted by potential leads. Live chat support only adds to the responsiveness and accessibility of your website. An instant section for live chat propels the reader to ask for some information which he/she might have otherwise kept from asking.

Lead Generation starts with getting to know your prospective customers better and ends with keeping your present-day clients happy and satisfied. It is not just an activity to boost your sales and pump up your Return on Investment. It is an attempt to ensure that your customers do not regret having forged a partnership with you. Thus, we hope the ten strategies mentioned above will help you generate valuable leads to the best of your interests as well as those of your respective clients.