Content referenced from hollywoodreporter.com

In this article, investment management firm GroupM says that Facebook and Google account for 84% of the digital ad spend online this year. This large skew sheds light on the dominance and imbalance in the digital publisher ecosystem and lead generation as the competition's grasp continually shrinks.

More and more businesses turn to online marketing as a viable way to grow their business. Zenith Media released that Internet advertising has overtaken television on a global basis, and will reach $225 billion in ad spend in 2020.

Thankfully, Leadrop indirectly competes with Facebook and Google, as we provide an alternative to traditional online lead generation and online marketing. In essence, Leadrop is a new marketing product category. Unlike Google and Facebook, that charge business owners for advertising on a pay-per-click basis, regardless of whether they receive a quality lead or not, Leadrop connects companies to leads based on the company's criteria, delivering only quality leads, presenting businesses with an additional channel to generate income.

Leadrop is here to challenge these bigger guys and help the business owner. Leadrop presents an alternative, creating a new standard for obtaining leads and finding businesses. We cannot accept that because it is done one way today, it has to stay this way tomorrow. Help us out by giving us feedback, site improvements, telling your friends and colleagues, giving us a call; we are here to stay, growing every day, and we are excited to hear from you!

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