Buy Leads Online - Avoid These 8 Deadly Sins
Anyone in sales is going to say that without leads there is no business. Yes, we agree with that. Without leads, there won’t be any sales, and without sales, there won’t be any business. Either you can buy leads, or you can opt for lead generation strategies. For well-established business organizations, lead generation strategies might work out well. But, a lot of startups tend to buy leads online. Undoubtedly, buying leads online is an easy way to keep a business running. But, the thing is, there are a lot of mistakes that business organizations make while choosing to buy leads online. As the top lead buying and selling platform, Leadrop will share the common mistakes that lead buyers make when they buy leads online.
Common Mistakes to Avoid When You Buy Leads Online
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Hiring ANY lead generating company is a strict NO NO! You will find a lot of lead generating platforms that will offer you discounts and cheap prices for a huge collection of leads. But chances are, most of the leads will be outdated and they will be of no use to you. You are going to get information with a name, contact details, and what they are interested in. When you buy leads online, it is imperative to ensure the credibility of the leads and make sure that the company that you are hiring understands what your business requires.
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Thinking only about the price is not a smart thing to do. When you buy leads online, the quality of leads becomes an important factor. You will get what you pay for. Don’t settle for something that is cheap. It’s not that difficult. Compare the prices offered by different lead generation companies and you will have an idea of what could be the standard price of quality leads. A quick search should tell you what the going Customer Acquisition Cost (CAC) is for your specific market. This should be roughly the price of a good, quality lead.
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Buying “non-exclusive” leads is a mistake that a lot of lead buyers make. Taking the cue from the previous point, if a company is offering you leads at a cheap price, then how are they making a profit on the lead? It’s simple. They are selling the same lead to 100 more buyers like you. That’s how they are making their profits. So, when the same lead is reaching you, it is not an exclusive lead that is dedicated to the requirements of your business.
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When you buy leads online, chances are, you will buy in bulk. You should consider how much your sales team is capable of handling. Buy leads according to that. If the number of leads becomes too much for the sales team to handle, then two things happen; First, the leads are wasted and secondly, due to an excessive number of leads, your sales team will become frustrated and there won’t be a proper follow up with previous leads that had chances of conversion.
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Changing businesses require a change in leads. Let’s face it. Businesses evolve with time and they require a change in strategies. Eventually, their target audiences change too. Under such circumstances, you are going to need a whole new set of leads as well. When you buy leads online, you should choose a lead generating company that is capable of adapting to your needs and provide you with a wide range of leads.
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Buying leads online is great! But a business should never neglect its website. Seventy-two percent of B2B lead buyers start researching for products online and chances are they will visit your website if it is properly optimized. If they find your website relevant to their requirements, they will contact you and that’s it, you get a new lead right there! Most small businesses ignore their website and focus only on buying leads online. First impressions matter. Never ignore your website!
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Sales and marketing are not two separate divisions. They are interlinked. Without one, the other doesn’t exist. Before you buy leads online, you need to make sure that both the sales and marketing team are aligned. Both teams need to agree and follow guidelines to ensure progress of the business organization.
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Deciding too early is another common mistake that lead buyers make. When you buy leads online, you shouldn’t qualify or disqualify a lead too early. Know your business requirements and evaluate the leads you are buying. There is no need to make hasty decisions. Lead evaluation is very important before you buy leads online. A lot of companies offer a trial set of leads. Get them, check how the leads pan out and then make a decision whether those leads will be profitable for you.
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If you are going to create your own landing pages to organically generate leads for your business, we suggest you check out the free landing page course by Unbounce here. We have no affiliation with them, but our team has found the information here very useful while building many of our landing pages. Great stuff!
Final Thoughts
Generating leads to be purchased is a win-win situation for both the buyer and the seller. As a buyer, you can request more information on the leads, and as a seller, the organization has the chance to share the details of companies or individuals looking for specific products or services. Lead generation has currently become very popular. You ought to be careful when you buy leads online. With the rise of Facebook, LinkedIn, Twitter and other social media platforms, there are so-called “lead generators” that are resorting to spam as a means to make you buy more and more leads.
These organizations don’t know you; don’t care about you, your business and your ROI as well. Neither do they try to understand that your market is evolving with time. All they care about is the money you will pay them. Research as much as possible before you finally decide on a lead generating company to buy leads online. Remember, there won’t be any business if your leads don’t change while your business objectives change. Try to get as much control as possible on the information of the leads. Some agencies use unethical means to sell “junk leads” containing false and inaccurate information. Leads are costly, and bad leads can hit your marketing budget hard if you are not well informed.
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