Content referenced from blog.scoop.it.

Lead generation is not a child’s play. In fact, it’s really tough.

To grow leads, the author applies five new strategies: 1) use of webinars, 2) use lead bot, 3) build high-converting landing pages, 4) use non-intrusive pop-ups, and 5) create strong social media presence. First, 77% of marketers cohost webinars to capture top quality leads for their business connections, positive responses, establishing brand reliability/authority, later refining the content to eBook, blog, post, etc. Secondly, lead bots advice, check emails, engage, convince, and convert potential leads into customers, Thirdly, Email marketing (18%), landing page optimization (13%), content (43%), search engine optimization (31%), social media marketing (36%), webinars/virtual events (29%), paid search/online advertisement (19%), and testing/optimization (35%) increase/catch interest and build the foundation for success. Lastly, the author introduces popups at the presentation end, before exiting while asking for emails and targeting LinkedIn, Twitter, etc. making social media lead generation vital for creating strong customer relationships.

According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generation—going through a list of people or organization and sending them cold emails.

However, more often than not, these methods are not adequately utilized. There is also the issue that most people nowadays are more cautious with their personal emails because of email spam and scams.

While lead generation can be a pretty challenging job, there are ways that will surprisingly help you acquire a huge number of quality leads.

In the rest of this article, Suthar will show you the five proven lead generation strategies that you can hack to grow your leads by 3X.

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