Amidst some grueling competition, the primary motive of a financial advisor is to help his or her clients reach the peak of prosperity. For this reason, they are some of the most sought-after professionals in the corporate world. Although the scenario might look quite alluring on the outside, nothing could be more accurate than the fact that financial advisors do indeed have a hard time generating leads. Lead generation services provide the most challenging aspect in the career of a financial advisor. What makes these lead generation services so vital for a financial advisor is the usual absence of necessary marketing and lead acquisition skills.

How Important are these Lead Generation Services?

Procuring high-quality consistent leads is a constant predicament for most financial advisors. This is because, just like any other professional, the kinds of leads required by financial advisors is quite specific. Financial advisors cater to various clients across a number of industries with their indispensable services. Outsourcing their lead generation services is not an easy task as acquiring clients of quality and class can be a humongous experience (consider using a "tremendous undertaking" instead of "humongous experience") for third parties.

As a result, the Internet has become quite a relevant ground for financial advisors to carry out (consider using "conduct" instead of "carry out") their lead generation services themselves. Within the Internet, these professionals are able to reach out to many prospective clients who seek financial advice for their businesses. These leads can be targeted by means of pay per click advertisements which are linked to relevant lead generation websites. However, in order to ensure that these lead generation services have been directed toward credible clients, the clients should be verified as quality leads before you extend your services and invest your time.

Why Do These Lead Generation Services Not Come Easy?

Financial advisors may not always be the best marketers. They may not always be updated with the latest and most effective techniques for generating quality leads. Although lead generation services are an important aspect of their career, many financial advisors find it difficult to generate leads consistently.

Let Leadrop show you some of the redundant strategies many financial advisors resort to, which prove to be a big hurdle in the path to lead generation:

Advertising in Magazines and Newspapers

Promoting your services in newspapers and magazines is one of the best ways of spreading brand awareness. But the relevance is lost when you go for publications outside your niche. Publishing advertisements in newspapers and magazines which are not read by your target audience are not recommended. It is essential that you target your niche audience is focused in order to obtain the best results.

Cold Calls

Cold calling is no longer considered an effective form of marketing anymore. The best lead generation services do not utilize this technique since it breeds nothing but annoyance and a waste of time. Cold calling is not received well by customers, and for a financial advisor, the negative response can serve as a source of frustration and annoyance.

Website with Poor Content

As a financial advisor, your website should be able to speak volumes on your behalf. It should enumerate and allude all of the services you offer, all the benefits your clients can obtain by working with you, and all the other aspects that make you stand out amongst your competitors. This is the reason why the content of your website cannot be compromised. Your website content should be extremely well written with optimal information and clarification.

Direct Mail

Direct mail rarely serves as one of the effective lead generation services for financial advisors. More often than not, the recipients of these emails waste no time in adding them to their spam list. Financial mail is often lost with most of your customers. As a result, unless these end up in the inbox of your target audience, these emails will be treated as junk mail by the recipients.

Lead Generation Services - The Best Techniques

The first and foremost criteria to acquire quality and consistent leads is to make yourself available during prime hours. As a financial advisor, you need to be accessible to your target audience as much as possible. But since your time is as precious as your clients', this requirement could be taken care of by auto-responders. For example, you could still attend to a potential client with the help of an auto-responder if he or she should try to contact you during your lunch break.

So, how do you ace up your lead generation process without slipping into inefficiency?

Social Media

Social media can work wonders for you if you are a budding financial advisor looking for quality leads, you can leverage professional social media platforms such as LinkedIn to filter your target audience and send them each a customized email enabling them to connect with you. You can connect with target businesses in your local area, your former colleagues and associates, and a lot of prospective clients. Many of these clients found on LinkedIn have a high net worth which can make the connection quite profitable for you.

Low-Pressure Workshops

Workshops create an easy and collaborative atmosphere for your potential leads as they try to learn more about your services. These workshops offer less pressure than sales meetings where the emphasis is more on conversion rather than educating the potential client about your services. As a result, these workshops can be a great way to attract the right kind of customer and can also be cost productive at the same time.

Word of Mouth

Word of mouth is one of the most effective lead generation services for a financial advisor. Financial advising is all about skills, experience, and good insight into your client’s business and the industry they deal with. You need only do your work right to have client referrals multiply in no time.

Availability of Reports Free of Cost

Offering a free industry analysis or a free report on the current situation of the economy can be of more interest to your target audience than you might expect. Everyone likes to access relevant information for free. Just make sure you keep your contact information available so that your target audience can get in touch with you when the need arises.

Strong Networking

Nothing beats some strong personal communication with potential clients. Creating a steady network requires patience and consistency. Focus on creating a strong community through valuable relationships and brand building. You can also strengthen your network via podcasts, television shows, and so on.

Newspaper Write-Ups

Newspaper write-ups and articles can help you scale-up the process of the lead generation manifold. In this technique, you approach your local newspaper or a publication in your niche and convince them to publish an article about your services. If you succeed in having an appealing article submitted, then your leads will only be a phone call away from you. They will begin to recognize you as an important figure and likely resort to your services sooner or later.

Final Thoughts…

Lead generation services are as important to financial advisors as they are to any other profession. However, lead generation is not the end of a financial service provider’s journey. Just like any other professional, a financial advisor must back up his lead generation process with constructive collaboration and accountable and effective services.