Mobile geofencing ads are one such technique that helps you detect the right customers and keep them enticed. Mobile geofencing ads are an exclusive marketing strategy where you set up a specific geographical boundary to encapsulate your target customers when they enter it.

In the widely dynamic business environment of today, there are innumerable ways to market your services and end up targeting the wrong customers. What you need for a thriving business is the right advertisement strategy. Mobile geofencing ads are one such technique that helps you detect the right customers and keep them enticed. In this article, Leadrop brings you the most effective approach by which you can boost your sales through mobile geofencing ads.

But before we start with the benefits of using this technique, let us at first understand what exactly is meant by mobile geofencing ads.

What Are Mobile Geofencing Ads?

By mobile geofencing ads, we mean the very words what you understand when you hear the terms in that order. They are an exclusive marketing strategy where you set up a specific geographical boundary to encapsulate your target customers when they enter it.

Well, it isn’t as intimidating as it sounds.

In simpler terms, mobile geofencing ads make use of geographical locations to find potential leads. These locations need not be close to the periphery of your business. It can be anywhere.

You find an appropriate location, and the moment someone enters the area, they receive your advertisements on their phones.

How To Build An Effective Mobile Geofencing Ad?

Let us take a look at how you can develop a buoyant mobile geofencing campaign to expand your outreach to potential customers.

• Build a fence. Identify where your target customers could be going and create a geofence accordingly. The geofence could be the area around a trade show, a concert or even your retail outlet. This helps you target the exact leads without any needless traffic. The more specific your target, the higher is your open rate.
• Design the perfect ad. Mobile geofencing ads are only effective when thoughtfully created with the target customer in mind. Crafting a digital ad for mobile devices can be quite a challenge since the ads have to be of lesser dimensions to fit the mobiles. As a result, your mobile geofencing ads must be quite relevant and to-the-point with captivating designs and compelling calls-to-action (CTAs).
• Add the right CTA. The CTA you use should be firm and compelling. Even the right customer needs a reason to believe you. Vague and confusing calls-to-action will not serve your purpose. Lure your customers in with attractive offers connected to your service. Use creative designs along with little but specific content to highlight the calls-to-action.
• Be Transparent. Never keep your customers in the dark. They have a right to know that you have their personal information. You must ensure that the customer is notified with the relevant terms and conditions and security issues before he signs up through your mobile geofencing ads.

Benefits of Mobile Geofencing Ads

Mobile geofencing ads enhance your visibility and brand recognition. The correct use of mobile geofencing ads can help you revitalize your sales through increased click-through-rates from your target customers. This makes this approach one of the most powerful tools in online marketing.

But if you aren’t already engaged in working with mobile geofencing ads, then why go the extra mile to incorporate it into your marketing strategy? Let us try and understand the benefits of involving the idea of mobile geofencing ads in your core marketing schedule.

• Boost Your Local Sales
  Mobile geofencing ads are a great way to enhance your local sales. You ask how? For a lot of local businesses, it is crucial to be able to be recognized by the target customers in their own and surrounding localities.
  
  Optimizing ads to become more visible in the local market and earning a higher rank in local search results add relevant value to businesses and their search engine optimization. Mobile geofencing ads help you upgrade your local performance without much hassle or expenditure.
  
  By utilizing mobile geofencing ads, you could target your surrounding area as a distinct geographic region where every mobile user would be notified with your ad. An effective way of doing this is by using push notifications.
  
  Do not make the promotions static. You could alter or modify them every day, or you could lure your customers in using limited offers.
  
• Bring Down The Difficulty In Analyzing Customer Behavior
  It is not easy to keep track of how your local customers behave. If you can understand the performance of your local customers, it will become more straightforward for you to discern what exactly drives your local sales.
  
  It is neither possible nor reasonable to survey every customer who visits your store. But the behavior of the customers who visit you from your mobile geofencing ads can be analyzed and evaluated.
  
  You already know what brought the customer to you. Mobile geofencing ads enable you to keep track of how much they are contributing to your sales. You can measure how frequently they look up your business, and the time they spend at your store.
  
  Mobile geofencing ads help you add value to your business by facilitating the analysis and assessment of the way your customers choose and respond. We suggest trying multiple rounds of A/B testing.
  
• Capture The Right Customer With Personalized Ads
  Not only do mobile geofencing ads enable you to reach out to the right customers, but they also help you improve your customer interaction through customized ads. Customers love personalized advertisement.
  
  Creating personalized ads strengthens your brand image and enhances your outreach to more and more targeted customers. Mobile geofencing ads help you understand your customers better as you are allowed to collect their personal data. This enables you to construct a more personalized advertisement for the customers.
  
  Mobile geofencing ads help you figure out what kind of offers interest your customers and attract them to your business. You can analyze your sales history to find out your best-seller offers and products. This will not only help you attract more and more customers but also retain all your existing clients.

Conclusion

The mobile geofencing area should not have a travel radius of more than four to five minutes. This helps in keeping the offers limited to only your target customers. Any unwanted traffic can dilute the effects of your mobile geofencing ads.

For implementing mobile geofencing ads, you will need the GPS coordinates of your customers. It is always advisable to make your social audience aware of your new marketing strategy before you go live with the plan because not every phone has the necessary features that can help in receiving mobile geofencing ads.

So, are you using mobile geofencing ads to boost your sales? If not, think again. It is never too late to change your marketing strategy for the better.