A few years ago, the marketing and sales divisions of every business organization were in complete control of their lead generation systems. These two divisions decided who the leads were, what information shall be processed and finally when was the sales cycle ready to wrap up. But that’s not how it works anymore. At present, buyers are in control of everything. They plan their buying cycle, and they can stop or start anytime they want. This is precisely why the business organizations need to adjust their online lead generation practices to fit in. With so many consumers active online, it has forced the business organizations to shift their focus to online lead generation. Every business organization has got its unique features and services. To come up with the best online lead generation practices, companies need to focus on their unique selling points. With this blog from Leadrop, let us share the best practices for online lead generation.

The Best Practices for Online Lead Generation

Understand Your Product: The first step for targeted lead generation is to understand your product or services. It is essential to have a thorough understanding of the services/products that your company offers because that will let you know how much value you are providing to the customers. You need to know what challenges your product can solve and how the situation will change once your services solve a problem. All these are extremely important in completing the entire communication process right from the initial purchase to getting a repeat purchase.

Engagement Should be a Priority: The content that you have on your website should be able to engage people. One thing that works correctly is creating a content plan according to buyer personas. Remember, when you create a content plan, it is not to talk about what you know or what you are providing. It should be about what your visitors are looking for and how can you fulfill their requirements. Create buyer personas and flesh out every target group that you want as customers. Every persona will have their unique pain points, and that’s what the customer needs. You have to address that requirement in your content. Generate high ranking keywords from pain points and then create content focused on those keywords.

Strategically Placing CTAs: For online lead generation, CTAs play a significant role. When it comes to the CTAs, there are two major rules. The first one is to keep them right in front of the consumer. The second is to focus on just one call-to-action per page. If you have your call-to-action visible, then it will translate into a higher conversion rate because all the visitors can easily see the offer. If a website visitor has to scroll down before he/she gets to see the proposal, then chances of conversion get reduced. This is precisely why placing the CTAs is so vital for an online lead generation. The last thing that you would want to do is hiding the call-to-action at the end of the content.

Reducing Website Clutter: The website best-practices for an online lead generation at present comprises a ‘less-is-more’ mentality. Most of the consumers nowadays are not interested in going through a large amount of content. They want precise information about what they are seeking, and they want to get it instantly. To reduce website clutter, it is crucial to provide short and to the point texts that deliver hard-hitting messages to trigger an action. The faster you can solve a pain-point with a CTA, the faster they will convert. You can always add more details to the visitors that seek more information. It is better to keep a long and informative content away from your call to action to reduce speed bumps for those who are looking for a fast solution to their problem.

Create Landing Pages: Create high-quality landing pages that attract social shares. A lot of business organizations underestimate the power of social sharing when it comes to online lead generation. Most of the social sharing revolves around creating blogs. It is easy to leverage its power to drive more traffic to the landing pages for generating more leads. There are different reward plugins and SaaS applications. If you can offer a compelling prize, you can sit back and watch the landing pages receive increased traffic.

Email Marketing: Well, call us old fashioned, but this one has been one of the best practices for online lead generation to date. Sending a direct mail helps in establishing a connection with a company. After your target audience and consumers have made a few visits to your website, you can capture their email address and other additional information like company name, address, etc. Then you can send them new content, product updates and send event registrations as well.

Publishing Video Content: Video content is one of the most popular forms of online lead generation. Consumers love short and engaging videos because they get to know all they want to know without any effort. The business organizations love it because they can create it easily with minimum expenditure and share it across several channels. If you have a service based business, then it is better to create videos that will explain and entertain as well. More and more companies are turning towards video, and this is precisely why you have to create your unique angles to get the desired results.

Being responsive on Social media: You cannot deny that social media platforms and services are the go-to platforms for any issues or queries. Almost every consumer these days expect that the businesses will offer customer services through different social media platforms. Since it is easy to get in touch with almost anyone through social media platforms, the consumers expect fast answers to their queries. Monitor social media activities and reply to all questions from consumers. This helps in creating a healthy relationship right away from the start. Along with that, it instills trust, this, in turn, creates more prospects getting converted into leads. Your consumers should always feel comfortable to request more information on the services.

Most of the companies have social media managers or digital marketing managers for an online lead generation. They take care of the online presence and all the social media activities. In the case of a startup, if you are limited to a tight budget, then you can rotate the social media monitoring duty among the different team members, or you can outsource the responsibility as well.