The Greatest Marketing Strategy Question: Inbound or Outbound?
Content referenced from callbox.com.sg
In this article they have a nice chart (shown below) of the marketing strategy war: inbound or outbound? Ironpaper offers some great material on the topic as well and define the two terms as follows:
Outbound Marketing includes tactics such as ads, direct mails, trade shows, seminar series, email blasts, cold calling, etc. Think of marketers pushing their message out with the hopes it will bring people in. These tactics are difficult to target and measure.
Inbound Marketing uses tactics such as content marketing, blogging, and social media to bring people into your organization with helpful content and targeted strategies. An inbound marketing strategy is measurable and digital, since tactics target a specific audience online (instead of throwing a wide-casted net at everyone.)
Statistics Comparisons:
| INBOUND | OUTBOUND | |
|---|---|---|
| MARKETING EFFORTS ARE EFFECTIVE | 68% | 48% |
| GAVE A HIGHER ROI | 46% | 12% |
| PRODUCES SALES-READY LEADS | 59% | 16% |
| LEAD GENERATION HAS IMPROVED OVER THE YEAR | 59% | 16% |
In my opinion, I think you need a little bit of both, regardless of the numbers above. Post below your thoughts.
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